Hi-tech brands at the crossroads
نویسندگان
چکیده
منابع مشابه
Hi-Tech Hi-Touch Approach to Wearable Computing
The term Hi-Tech Hi Touch was coined by John Naisbitt in the early 80’s. Since then his concept about the conscious integration of technology into our lives became even more relevant. After the general approach of Hi-Tech Hi-Touch is presented, the rational for applying it specifically to wearable computing is discussed. It is suggested that careful consideration of the human, social and organi...
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ژورنال
عنوان ژورنال: Journal of Brand Management
سال: 1997
ISSN: 1350-231X,1479-1803
DOI: 10.1057/bm.1997.24